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Health Spiritual Med Ethics 2018, 5(1): 2-7 Back to browse issues page
Halal Brand Is an Effective Solution for the Development of Medical Tourism: A Case Study of Hospital Hotel
Amin Arefi , Davod Feiz , Bahar Beishami , Azim Zarei
Faculty of Economic, Management and Administrative Sciences, Semnan University, Semnan, Iran. Email: Feiz1353@semnan.ac.ir
Abstract:   (732 Views)
Background and Objectives: Halal branding covers a wide range of economic activities including pharmaceuticals, cosmetics, health, textiles, clothing, leather, financial services, banking and tourism. Among the various forms of tourism, medical tourism has grown rapidly due to its competitive advantages. Therefore, the purpose of this study is to investigate halal branding as a strategy to develop medical tourism.
Methods: A qualitative research method and a case study were used. Data were drawn from semi-structured interviews and analyzed by using thematic analysis. A total of 20 interviews with patients, accompanying persons and hotel hospital staff were conducted.
Results: A total of 110 main themes were drawn. These themes had two general orientations within themselves: The nature of the requirement that was either materialistic or spiritual and were simultaneously applicable to short-term and long-term affairs. Certain codes such as not serving haram foods and drinks, not performing abortion and the availability of prayer room in the facilities were specific to halal hotel hospitals.
Conclusion: From the combination of these two orientations, four organizing themes, i.e. spiritual and long-term purposes, short-term requirements, materialistic and long-term requirements and short-term purposes were drawn. The inclusive themes were determined by the nature of the requirement and the time orientation of the requirement
Keywords: Brand, Halal, Medical tourism, Islam, Iran.
Full-Text [PDF 611 kb]   (236 Downloads)    
Type of Study: Original Article | Subject: Special
Received: 2017/09/18 | Accepted: 2017/10/31 | Published: 2018/02/13
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Arefi A, Feiz D, Beishami B, Zarei A. Halal Brand Is an Effective Solution for the Development of Medical Tourism: A Case Study of Hospital Hotel. Health Spiritual Med Ethics. 2018; 5 (1) :2-7
URL: http://jhsme.muq.ac.ir/article-1-201-en.html


Volume 5, Issue 1 (2-2018) Back to browse issues page
Health, Spirituality and Medical Ethics Health, Spirituality and Medical Ethics
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